"Sports and wellness nutrition brand Steadfast Nutrition has launched an innovative product, Shilajt, a unique blend of the natural mineral shilajit, Swarna Vark (24K gold), and herbs ashwagandha, kali musli, and gokhru, tapping into India’s rich history of alternative medicine to improve overall health and well-being.
The brand has formulated this product to meet the needs of individuals interested in natural remedies to enhance their vitality, boost energy levels, combat fatigue, and support fitness. It has one of the highest concentrations of fulvic acid in the market (75%) for optimal efficacy. Fulvic acid is naturally found in shilajit and accounts for several of its beneficial properties.
Aman Puri, founder, Steadfast Nutrition said, “Ayurvedic formulations will play a key role in promoting health and wellness in the coming decade. With this launch, we want to tap into India’s rich tradition of alternative medicines and herbs and incorporate these science and research-backed ingredients into our products as an effective solution for various health concerns. Shilajit is a potent and very safe dietary addition. Each ingredient is backed by research for its antioxidant and anti-inflammatory properties.
Shilajit is scientifically recognized as a ‘revitalizer’ that promotes physical and mental energy, enhances performance, and relieves fatigue. It has been used for centuries in ayurvedic medicine as a rejuvenator and an anti-aging compound. The combination of shilajit and ashwagandha is highly effective since both are known for their ability to reduce fatigue and stress levels while improving stamina, muscle strength, and cognitive function. Kali Musli (Curculigo orchioides) and Gokhru are adaptogens known for their rejuvenating properties, while gold has been revered in ayurvedic traditions for its ability to boost immunity, enhance vitality, reduce inflammation, and support overall well-being, he said.
Steadfast Nutrition’s Shilajit comprises 850 mg of shilajit, 60 mg of ashwagandha, 45 mg of kali musli, 45 mg of gokhru, and 0.2 mg of gold.
Shilajit has been purified and detoxified using the Sodhana process, an ayurvedic method specially designed for drugs of mineral origin. This involves boiling Triphala with water, dissolving raw shilajit in the mixture, and filtering it through muslin cloth to remove impurities. The mixture is then heated at a very high temperature and stirred for hours to neutralize impurities. The solution is heated until evaporation eliminates water, resulting in a purified, black, sticky mass. The purified shilajit then undergoes rigorous testing to ensure quality.
The purity of shilajit has been verified by an external, independent laboratory. Steadfast Nutrition’s Shilajit has been sourced directly from the Himalayas, said the company."