Dentalkart a NSE-listed company and an online destination for dental supplies has recently launched a ‘Buying Guide’ feature which is a curated step-wise shopping assistant to help dental professionals make an informed purchase decision to tackle complex product needs.
Many dental professionals struggle with identifying the right combination of products for a specific procedure. With the newly launched Buying Guide which features step-wise, expert-backed recommendations on several key procedures in dentistry, there is a reduction in research fatigue and enhanced product discovery by dentists across all specialities.
Dr. Vikas Agarwal, founder and CEO, Dentalkart said, ""We constantly engage in ways to enhance the customer shopping experience using strategic technology integration. With the launch of Buying Guide, we're making it easier for dental professionals to discover the right products at the right time with expert guidance at every stage of the purchase journey.""
The 9-year old company offering a vast range of over 22,000 products across 700 categories sourced directly from 500+ manufacturers, rolled out the development and testing of internal admin tools and configuration dashboards in phases to ensure smooth deployment and scalability. It has designed each guide in a structured manner with specific treatment steps, recommended products, expert inputs and optional educational resources. Further with dynamic product mapping, the real-time association of products is enhanced and the user journey is made more seamless and personalized.
Additionally, the new feature integrates demo booking to help customers easily opt-in for updates or schedule product demos directly within the guide. Furthermore, it has strategically integrated smart options like ""Select All"" and ""Buy All"" buttons to simplify and speed up bulk purchases.
Subsequently, it enables customers to explore, understand and purchase products aligned with their clinical, research or operational goals, thereby improving conversion, knowledge and confidence. It instrumentally boosts customer confidence by offering guided journeys, bundled purchasing and cross-sell suggestions, which ultimately improves conversion rates and overall satisfaction. With an option for subscription, customers can directly receive real-time updates via email about further newly added buying guides, said the company communcation note.